Data Protection Act 2018: new laws brand UK as most progressive data protection country

12th June 2018A matrix of 1's and 0's falling down from above.

Last month, we saw the arrival of not only the highly anticipated GDPR, but also the new and improved Data Protection Act of 2018.

With the combination of both of these new legislations, the UK is being recognised as one of the most advanced data protecting countries in the world.

The Data Protection Bill was first spoken about this time last year, and following its journey through parliament, it has now found its place in the UK law as the new Data Protection Act 2018.

The previous Data Protection Act of 1998 did not account for the modern internet, technology developments or our increasing use of social media. In the last two decades, the online world has developed and so it is imperative we implement data protection legislations that reflect this growth.

The data of an individual is extremely personal – it reveals who we are, what we enjoy, where we’ve been, where we’re going. Our data exposes our financial information, our health status, our religion and our political opinions and so it is important we have regulations in place that work to protect this.

With the Act and the GDPR, the UK is now able to provide an updated and modern solution that sees the data of individuals protected.

With the new legislations also arrives the threat of fines from the ICO. However, this is not why the new regulations have been implemented – fines are an absolute last resort. The new rulings were initiated to put the consumer first: we all have a right to have our data protected. 

With the new legislations in place, hopefully as a nation we will begin to see faith in brands increase. It has recently been reported that the UK consumer base does not fully trust brands, and so by organisations working to prove their compliance and to prove how seriously they take protecting data, we hope to find a positive development in the opinion of the UK market.

For any more information regarding GDPR or the new Data Protection Act, please don’t hesitate to get in touch with one of the team here at Griffin House Consultancy, and we will be more than happy to help you.

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