PII – The New PPI Nuisance Call

The end of PPI calls

Personal protection insurance (PPI) has become something of a nuisance term over the past few years. Almost every adult you speak to will have experienced a nuisance call regarding PPI, often from companies who are not legitimate.

In fact, The Financial Conduct Authority found that in the last 12 months, approximately 2.7 billion unsolicited calls, texts and emails were made in the UK. This adds up to approximately 50 calls, texts or emails being made to every member of the adult population in the country, regarding PPI.

Well, these cold calls are now banned in the UK. This means that rogue companies making unsolicited calls related to personal injury claims could now be fined up to £500,000 by the Information Commissioner’s Office (ICO), if they breach the rules.

As of 8th September 2018, consumers must be given the choice to ‘opt-in’ to receive these calls rather than ‘opt-out’ during the call. This puts the power safely in the consumer’s hands.

A new threat to look out for – PII

Since the introduction of GDPR back in May, personal data has become much harder to access and therefore much more valuable to companies.

Personally identifiable information (PII) is any data that could potentially identify a specific individual and can often be sensitive information, such as medical information, financial information or identification numbers.

Emma’s Diary is an app that gives medical advice and free baby-themed goods to parents who download it. You may have heard of it because it was recently discovered to be part of a huge PII data breach scandal. The creators of the app, Lifecycle Marketing (Mother and Baby) Ltd (LCMB), were caught illegally collecting and selling the personal information of over one million of their users.

Data collected by the company included the names of parents using the app, household addresses, the presence of children under the age of five, and even the date of birth of those children. This data was then used to create a database, which was used by the Labour Party to profile new mums in the run-up to the 2017 General Election. An extremely illegal data breach.

With your personally identifiable information (PII) being more valuable than ever before, it is very likely that rogue companies will switch from PPI scams to PII. Be wary of companies who contact you and ask you personal questions.

For any assistance in ensuring your data is as secure as possible, or for any advice regarding who you share your data with, please call Griffin House Consultancy today on 01673 885533 and we will be more than happy to help.