Level 2: Data Protection Course for Marketers
13th December 2023 Perfect for organisations looking to empower their team with data protection and privacy legislation knowledge that will help them avoid the legal obstacles of modern marketingWho is This Course For?
This course is ideal for all staff within your organisation who are responsible for (or are involved in) unsolicited marketing communications. This includes social media, email, telemarketing and postal marketing. We recommend that before attending this course, learners should already have a good knowledge of GDPR or have attended our Level 2 Foundation Course in Data Protection.
Why This Course is Important
Collecting, storing, and processing people’s personal and sensitive information with the aim of marketing to them has become big business in recent years. In fact, many consider personal data the world’s most valuable resource, even above oil.
As a result, personal data has become subject to theft and abuse and according to the Chartered Institute of Marketing, 57% of consumers don’t trust companies to use their data responsibly.
The responsibilities you have over the personal data you collect and how you market to consumers can be extremely complex. Mismanagement and abuse can result (and have resulted) in huge fines and being enforced on companies and organisations.
This Course explores the essential elements of the GDPR and Data Protection Act 2018 in the context of marketing. More importantly, it explores the Privacy and Electronic Communications (EC Directive) Regulations 2003. Also referred to as PECR and linked to the EU ePrivacy Directive. Our experienced, enthusiastic and knowledgeable trainers ensure this training is both interesting and easy to learn.
What You’ll Learn
- Foundations of data protection and ePrivacy (PECR) legislation
- How the GDPR affects marketing
- Rules surrounding email and SMS marketing
- Rules on marketing consents
- How to manage events and competitions lawfully
- GDPR rules surrounding photography and video
- Social media marketing, including Facebook lookalike audiences
- Data and list acquisition from brokers and public domain sources
- Law and guidance surrounding cookies
- Marketing around the globe
- Postal marketing
- Using international data Processors
- Rules surrounding telemarketing and using suppression registers
- Specific fundraising and marketing rules for not-for-profit organisations
Virtual Course - Nov 2026
13:00 - 15:00This course is run over Zoom and is split over 3 dates as follows:
- 03/11/2026 – Part 1 between 13.00 – 16.30
- 10/11/2026 – Part 2 between 09.00 – 12.30
- 17/11/2026 – Exam between 14.00 – 15.00
Benefits:
- Legally compliant marketing campaigns
Enabling you to legally and effectively target customers with personalised messages - Empower your team with knowledge
An awareness of responsibilities gives rise to greater data protection and privacy - Strengthen brand & client trust
Best practice marketing methods that do not damage your organisation’s reputation - Clarity and Peace of Mind
Know that you are on the right side of the regulations when you communicate with potential customers
Course Content
This course is split into different areas, that focus on both data protection and privacy legislation. Whilst the rules governing data protection do not directly impact the role of a marketing professional, the two areas of legislation are intrinsically linked.
Data protection learning:
- A refresher of the legislation
- The key elements of data protection
- Lawful basis for processing data
- The rights of data subjects
- General governance
Privacy and marketing rules:
- Introduction to the Regulations
- Gathering consent
- Email and SMS marketing
- The rules of social media marketing
- Telephone and fax marketing
- Marketing lists and directories
