Digital Marketing and the Law (PECR) Workshop

This workshop is a perfect solution for organisations looking to keep your team up-to-date with their constantly evolving legal responsibilities relating to electronic communications and digital marketing.

Audience and Progression

This Digital Marketing and the Law Workshop [PECR] is suitable for Public or Private organisations. Maximum of 15 delegates per session to allow for engaged interaction.

It is ideal for people in Digital Marketing Roles but also any other members of your team involved in any of the activities mentioned in the course summary below.

This workshop is designed to bring your staff up to speed with understanding their responsibilities towards PECR. Employees need to be aware of what constitutes electronic marketing, what legislation applies to it, and how to stay on the right side of the law whilst still being able to utilise these marketing tools productively within your business.

Workshop Content

Each of the subjects below is broken down further, if you want to know if something very specific is included please just ask.

Summary of subjects covered:

• Privacy legislation
• What legislation applies to electronic marketing?
• Electronic marketing – the rules
• Key marketing activities:
  o Phone calls (live)
  o Phone calls (automated)
  o SMS
  o Instant messaging
  o Promotions
  o Competitions
  o Fundraising (lotteries etc)
  o Websites
  o Cookies
  o Webforms, eNewsletters and Email broadcasts
  o Social Media (including advertising, pixels, retargeting)
• Data sharing
• Google analytics
• Guerilla Marketing

How to apply – Book online using the link below, or contact our team at [email protected]